You do your work.Everything else:Alegrify.
Bookings, mini-site, clients, checkout and stock in one place: switch on the modules you need, switch off the rest.
First 50 to sign up: 2 months free instead of 1, plus free profile verification (€19.99). No card required.
Estimated opening: late 2026 / early 2027.
- Servers in the European Union
- No card required
- GDPR compliant
- Made in Italy
−32%no-shows with automatic reminders
Three ways of working. Alegrify handles all of them.
The calendar is not compulsory. You can use Alegrify even if you don’t take appointments: switch on the modules you need and switch off the rest.
You work by appointment
The client books a time. You get the calendar, staff, service durations and automatic reminders.
- Hairdressers
- Barbers
- Beauty salons
- Spa and wellness
- Tattoo artists
- Gyms
- Medical practices
- Car repair shops
You work to order
The client orders something and you make it. Job sheets, measurements, progress stages and made-to-measure order forms.
- Tailors
- Craft workshops
- Repairs
- Made-to-measure work
- Photographers
- Professional practices
You just sell
No calendar. Checkout, stock, products, clients and loyalty: the bookings module stays off.
- Shops
- Resellers
- Herbalists
- Perfumeries
- Food and drink
- …and anyone who sells without appointments
Or: all you need is the site.
Some people want neither a calendar nor a till: they want a page done properly, with photos, services, opening hours and contacts. That’s perfectly fine. The mini-site on its own is already a way of using Alegrify. You leave bookings switched off.
With the Solo plan you get the full editor, the 27 block types and your own address: alegrify.com/Business/your-name
With the Enterprise plan the address becomes a subdomain of your own: yourname.alegrify.com
Whatever your way of working
Client records, loyalty, the mini-site, your public profile on Alegrify, reviews, takings and staff are there in all three cases. And if you work in two ways at once (you sell products and you take appointments) you switch on both.
- 25 modules
- Switch on and off whenever you like
- No compulsory setup
The same day, run in two different ways.
Today: phone and notebook
- The phone rings while your hands are in a client’s hair.
- The appointment ends up in a notebook only you can read.
- Whoever looks for you on a Sunday evening finds nobody, and books elsewhere.
- You keep the reminders in your head, one by one. Every so often one slips.
- At the end of the month you don’t know which service paid off and which didn’t.
With Alegrify
- The client books on their own from their phone. You don’t stop.
- One single calendar, synced, open it from any screen.
- Bookings come in around the clock, even with the shutters down.
- Reminders go out by themselves: fewer gaps, fewer no-shows.
- You know what comes in by service and by staff member, in black and white.
What the data says about Italian salons.
of Italian salon clients found their hairdresser or barber online, between internet searches and social media. All the rest arrive by word of mouth or by walking past the window.
of Italian hairdressers and barbers offer no form of loyalty scheme at all: no cards, no packages, no discounts in planned periods.
chose their salon on the recommendation of friends and family. Reputation is still the first channel for winning clients.
Three numbers, one single direction: online there is a space almost nobody occupies, and word of mouth works far better when it has somewhere to take people.
Source: CNA (the Italian crafts confederation), Research Department, “La domanda di servizi estetici in Italia” (demand for beauty services in Italy), July 2023. Survey of a representative sample of 1,005 Italian adults, sampling error 3.3%.
Empty hours have a price. Work out yours.
We don’t tell you how much you lose: put in your own numbers and do the sum. The only figure we add is the average no-show rate, and we tell you where it comes from.
The starting value (12.8%) comes from Italian restaurants, not from beauty: on the Italian beauty sector there is no public data anywhere near as solid. If you know your own, use that.
Appointments booked and never turned up for, over 52 weeks.
Applying the −32% measured when automatic reminders are sent.
The no-show rate (12.8%) and the effect of reminders (−32%) come from the Osservatorio Incrementoo-Ristorazione 2025, which analysed more than 212,000 bookings across 300 Italian restaurants between January and August 2025. This is restaurant data, reported here because it is the widest and most recent Italian measurement of the phenomenon; your sector may behave differently, which is why the field can be changed. That automatic reminders work is confirmed by the clinical literature too: Junod Perron et al., BMC Health Services Research 2013, a randomised study on 6,450 patients, measured that an SMS reminder cuts absences as much as a phone call does, at a far lower cost. The result above is an estimate built on the numbers you enter yourself, not a promise of earnings.
Six things that change your day.
Online bookings, around the clock
Your clients book from their phone, even on a Sunday evening. You open the calendar in the morning and the day is already set. Reminders go out by themselves: fewer gaps in the diary.
Your mini-site, without knowing how to code
Pick a theme and drag the blocks: photos, services, prices, reviews, map, opening hours, before and after. Online in an hour, with the “Book” button inside it. And if you don’t want to build anything: the simple profile is ready as it is — add photos, services and opening hours and you are online.
27 block types
You don’t just manage clients: you find new ones
Your business has a public profile on Alegrify. Whoever searches in your area finds you, sees your services and books directly. Other management apps organise the clients you already have.
You know what you really earn
By service, by staff member, by month. Which treatment pays and which wastes your time, who brings in the most, the hours when you are full and the hours when you are empty.
Sell products, not just services
Checkout, stock and internal use. The shampoo you sell to a client and the one you use in the salon stay counted separately, so the inventory always adds up.
Bring clients back
Loyalty points and a digital stamp card, on the client’s phone. No more cards lost at the bottom of a wallet, and you can see who is about to reach the reward.
- Multi-location
- Shifts and payslips
- QR check-in
- Gift cards
- Measurements and made-to-measure orders
- GDPR: export or delete data
This site was made with the editor. Nobody wrote a line of code.
Salone Aurora doesn’t exist: we built it to show how far the editor goes. Dragged blocks, photos, price list, reviews, map. Yours can be online within the hour.
Running a business shouldn’t be this complicated.
A site, a calendar that doesn’t lose appointments, client records, a checkout wired to the stock: each tool comes from a different supplier, at a different price, with a different system to learn.
Alegrify puts them in one place. You switch on the tools you need, when you need them, and you don’t pay for the ones you don’t use — whether you work on your own, have a team, or run several locations.
And there are no surprises on price: no commission on every new client, no fee on every booking, no numbers you find out after signing. The price is written on the page, you try it without a card, and we don’t take a cut of your clients.
If you sign up now.
Reserved for the first 50 businesses on the list.
- Free verificationThe “verified” badge on your public profile. Normally €19.99.
- 2 months of trialInstead of one. On any paid plan, without a card.
- Ahead of the restWe open in stages: whoever is on the list goes into the first group.
We open in stages: the first 50 on the list go into the first group.
Launch prices, plainly stated.
Every paid plan includes one month of free trial, without a credit card. Exactly what each plan includes will be announced at launch.
To try it out
For people who work on their own
For teams that also sell
For businesses with several locations
Prices exclude any applicable taxes. The prices shown are launch prices and may change before opening: the first 50 people on the list keep the prices written here.
What people ask us.
When does Alegrify open?
The estimate is late 2026 or early 2027. It is an estimate, not a promise: we would rather tell you that than fix a day we aren’t sure we can keep. Whoever is on the list will know first, a few weeks in advance, not on the day itself.
I’m not good with computers.
You don’t need to be. The simple profile is ready as it is: add photos, services and opening hours and you are online. If you want the full mini-site instead, a guided setup walks you through it the first time.
Do I have to pay anything now?
No. Joining the list is free and we don’t ask for a credit card. Not even to start the trial, when we open.
What do you do with my email?
We use it for one thing: to tell you when we open. Until then nothing else reaches you. No third-party advertising, no lists sold on. To leave the list, use the “Unsubscribe” link at the bottom of this page: it does everything on its own, no need to write to us.
My kind of business isn’t on the list.
The lists above are examples, not a limit. If you take appointments, if you work to order or if you simply sell, it almost always works just the same. Tell us when you sign up: it helps us work out what to add.
What about my data and my clients’ data?
It stays yours. You can export it or delete it whenever you like, as the GDPR provides. The servers are in the European Union.
We’ll let you know.
Leave your email: you’ll be among the first in, with two months of trial and profile verification included. No card, no commitment.